Editorial Copy

Are we in the midst of a beauty revolution?

As we all know, newspapers, magazines and TV are usually full of images of flawless, youthful and (often) retouched beauty. But lots of women want to see age-appropriate images: we’re not all desperately clinging onto youth and we see masses of benefits that age and experience can bring, including an inner confidence that we may not have felt, say, in our 20s. Fortunately, it seems we’re in the midst of a beauty revolution. Some of our most glamorous leading ladies – Dame Helen Mirren, Jane Fon

Embrace your grey to get more in the black

It’s no secret that covering up grey roots takes time, effort and....money. According to a recent survey, more than a third of women[1] who have now embraced their grey, used to visit the salon every 4 weeks or less to cover it up. With the average head of highlights costing £66[2] (minus cut and blow-dry), UK women are splashing out around £900 per year on colouring their hair. But despite the hefty monthly outgoings to the salon, many women continue to spend hundreds of pounds and hours cover

I've Got 99 Problems (but my big boobs aren't one!) | Bravissimo

A maternity bra is any bra that you wear when you’re pregnant! You can wear wired bras throughout your pregnancy if they fit you well. Some women prefer to wear non-wired bras when they’re pregnant and some prefer to stick to underwired bras. To know if your bra is fitting you well, you want the wires to sit flat against your ribcage and not on your breast tissue, the back band should be horizontal across your back and your boobs are fully encased in the cups without any over spilling or gaping.

Our Commitment to Being Sustainable | Bravissimo

We have a strong relationship with our factories – we see them as our extended Bravissimo family. All the factories we work with are audited and accredited for full transparency which is exceptionally important to us so that we can ensure the environmental, ethical and social needs of the people within the factories are upheld and protected. We require all suppliers to each make an assurance and commitment to us that they and their factories are working to the Ethical Trading Initiatives Base Co

Bryony Gordon's Guide to Running | Bravissimo

Getting fit isn’t just for January Bravissimo girls! Author, mental health campaigner and Bravissimo girl Bryony Gordon is here to share with us her big-boobed beginners guide to running. Watch Bryony talk through her journey with running and having big boobs, her sports bra top picks and advice and motivational tips to keep your spirits boosted. Join the big-boobed running club and let’s release those feel-good endorphins! We’d love to see your photos and hear your stories of you taking part,

Is ageism the new glass ceiling?

We recently tuned in to Mary Beard’s BBC Radio 4 documentary ‘Glad to Be Grey’ which investigated society’s pressures for women to conceal their age, including the ‘issue’ with grey hair. During the programme it came to light that the proportion of women that colour their hair to conceal their grey has gone from 7% in the 1950s to a huge 75% today. That’s a considerable increase of women who are now covering up their grey in an effort to try and turn back the clock.

Brand Campaigns

Meet the Women Behind Bravissimo's Latest Campaign

At Bravissimo, it’s our aim to support, uplift and empower all big-boobed women. We are the cheerleader for women with big boobs and so many of the Bravissimo team are big-boobed women too! We organised a photoshoot to capture some of the incredible women behind Bravissimo. Each woman shared their experiences of what being a Bravissimo girl meant to them and why having big boobs is great! Take a peek below at behind the scenes of the photoshoot to see what the women behind Bravissimo got up to…

Are You Ready For Lingerie That’ll Make You Feel Empowered?

The Best Mom Jeans And A Definitive Guide On How To Make Them Work For You A Look At Kate Moss' Best '90s Looks, For All The Wardrobe Inspiration You'll Ever Need These Are The Best Summer Dresses Of The Year, So Buy Them While You Still Can That Viral TikTok Dress You've Seen Everywhere Is Now Available To Rent For Just £47 We can very, very confidently say that boobs are great in every shape and size that they come in. But when it comes to finding lingerie that also makes us feel that way,

We are Bravissimo | 94 SIZES, 25 BRANDS & 1 UNIQUE YOU

We are Bravissimo the cheerleader for big-boobed women. We're dedicated to supporting and celebrating women with big boobs and believe bra shopping should be fun! With 94 sizes, 25 brands and over 25 years creating feel-good fitting experiences supporting women to find their feel-good fit. We're here to empower big-boobed women to feel confident, amazing and uplifted in every way! Find out more: https://www.bravissimo.com/ Join our community! https://www.instagram.com/lovebravissimo/ https://www.facebook.com/Bravissimo/ https://www.facebook.com/BravissimoUSA/ https://twitter.com/lovebravissimo https://www.pinterest.co.uk/lovebravissimo/

Video Content

What to expect at your Bravissimo bra fitting?

We’re still here to support you with bra fittings at a DD+ distance in our shops. Whenever you have a bra fitting with us, our aim is that you leave feeling confident and amazing (and with a well-supported spring in your step! Watch our video to find out what to expect at your Bravissimo bra fitting. Come in and see us to find your feel-good fit https://www.bravissimo.com/shops/ Join the Bravissimo girl community https://www.instagram.com/lovebravissimo https://twitter.com/lovebravissimo https://www.facebook.com/Bravissimo/ https://www.facebook.com/BravissimoUSA/

Happy National Smile Day, Bravissimo girls!

In celebration of National Smile Day, we wanted to spread some joy and positivity! So, we asked YOU, our wonderful community of Bravissimo girls, who you’d like to send a little ‘perk-me-up’ too! We were blown away to receive over 1000 nominations from Bravissimo girls who wanted to put a smile on a loved one’s face! Here are just a few of your amazing messages… we hope this video makes you smile today! Thank you for always making us smile Bravissimo girls! For more things to perk you up! Head over to our website: https://www.bravissimo.com/discover-bravissimo/ Join the Bravissimo girl community! https://www.instagram.com/lovebravissimo https://twitter.com/lovebravissimo https://www.facebook.com/Bravissimo/ https://www.facebook.com/BravissimoUSA/

25 Years of Celebrating You | Meet Vicki, Maddi & Reagan

To mark our 25th birthday we’re celebrating with our amazing community of Bravissimo girls! We sat down with Bravissimo girls Vicki, Maddi and Reagan to find out all about their Bravissimo journey! Find out more about Vicki, Maddi and Reagan's story over on our website: https://www.bravissimo.com/vicky-reagan-and-maddis-story/ Join the Bravissimo girl community https://www.instagram.com/lovebraviss... https://twitter.com/lovebravissimo https://www.facebook.com/Bravissimo/ https://www.facebook.com/BravissimoUSA/

How to Add Shine to White and Grey Hair

While we love white and grey hair in all its many shades and hues, we know that it has its own particular qualities and needs. One of these is that it can often appear dull and lack shine and when we talk to people who have embraced their natural colour they often ask us how they can get hair with shine and bounce. We’ll show you how here, with the help of our lovely volunteer model, Eileen, and you’ll be pleased to know it’s incredibly simple. Because our Founder Jayne experienced the same thing when she first uncovered her natural grey hair, when she created White Hot, she knew it was incredibly important that there were products to enhance shine and add gloss. With White Hot, you can add back the shine simply as part of your everyday haircare routine. Firstly, we recommend washing with White Hot Glorious Shampoo. It contains a detoxing complex which neutralises the shine-dulling pollutants that we come across in everyday life, as well as a luxurious touch of White Truffle which is known for its moisturising properties. Because our formulations are rich, you need only use a very small amount of shampoo. Once you have thoroughly rinsed your hair, we recommend adding Luminous Conditioner to your routine. It contains smoothing and strengthening Keravis for bounce and shine as well as the White Truffle. Squeeze out any excess water after washing, smooth through damp hair to the ends, then rinse thoroughly. So, that should be all you need for white and grey hair with shine and bounce. But for a final touch of gloss, you could add a few drops of Lifeshine Oil, either before drying, or after, as a final finisher. We hope you found this useful. For more information on any of the White Hot products for white and grey hair go to whitehot.co.uk

How to use the White Hot Shooshing Crème

White Hot Shooshing Crème (http://www.whitehothair.co.uk/shooshing-creme.aspx) gives white and grey hair weightless volume, texture, definition and oomph in a flash. With luxurious White Truffle, flat or fluffy hair is whipped into shape with a soft and fragrant touch. 1. Take a pot of White Hot Shooshing Crème, created especially for grey and white hair. 2. Put a pea-sized amount in your palm and rub to warm it. 3. Run your fingers up through your hair for a sculpted quiff, or rub and tease as desired for more of a messy, tousled effect.

PR Coverage

Are You Ready For Lingerie That’ll Make You Feel Empowered?

The Best Mom Jeans And A Definitive Guide On How To Make Them Work For You A Look At Kate Moss' Best '90s Looks, For All The Wardrobe Inspiration You'll Ever Need These Are The Best Summer Dresses Of The Year, So Buy Them While You Still Can That Viral TikTok Dress You've Seen Everywhere Is Now Available To Rent For Just £47 We can very, very confidently say that boobs are great in every shape and size that they come in. But when it comes to finding lingerie that also makes us feel that way,

Bravissimo announces new Eco Edit of lingerie, swimwear and sports bras made from sustainable materials

Multi-channel retailer Bravissimo is excited to announce the launch of their new Eco Edit, offering a choice of supportive styles made using eco-friendly and recycled materials. The collection features a range of swimwear, lingerie and sports bras in D-L cup, made with sustainable materials such as Q-Nova by Fulgar, a recycled nylon fabric made from production waste materials, and Regan, a recycled polyester fabric made up of recycled plastic bottles. The Eco Edit is part of a pledge to impleme

Bravissimo now offer virtual bra fitting to help customers during lockdown

During lockdown, shopping for a new bra and knowing the correct size you should be wearing has become a challenge - seeing as shops are currently closed. But Bravissimo created a new virtual bra fitting service to help with that. Conducted via Zoom, Bravissimo’s virtual bra fittings take place within a Bravissimo shop, with one of their trained and expert bra fitters. To book a virtual bra fitting, you can visit their website and request one for free at www.bravissimo.com. As the nation contin

Bravissimo CEO: This is a once-in-a-lifetime opportunity to be bolder and braver

Stepping up to become CEO in the midst of a pandemic [previously managing director, Leanne Cahill took over from founder Sarah Tremellen as CEO in December 2020] is the most challenging and yet fulfilling career move I’ve ever made. I started my career on the shop floor – a beginning that has served me to this day. Doing so drives authentic customer focus: always remembering they are why you are here, and regularly spending time on the shop floor for those valuable face-to-face conversations wi

Battle of the bras: Bravissimo vs Victoria's Secret - find your fit with these two bestsellers

Struggling to decide which is the best bra for you? You're in the right place. Read on for the lowdown on the Bravissimo Millie Bra vs Victoria's Secret Lightly Lined Strapless Bra... There’s nothing more satisfying than whipping off your bra the minute you get home. But wouldn’t it be lovely not to have to wait till that oh-so-satisfying moment? Finding the perfect bra can be tricky and, with so many different types of bra out there, it can be a little overwhelming. The best bra should be supp