I’m a passionate and purpose-driven creative leader with a deep interest in brand storytelling and the unique combination of strong commercial acumen, a strategic-mindset and a flair for creativity. 

Understanding how to tell compelling stories is an obsession of mine which is why you’ll often find me looking for emerging trends, inspiration and insights that could shape campaigns I’m working on. 

With 7+ years’ experience leading multichannel brand strategies for D2C brands across print, digital and live events for global markets, I thrive in collaborative, fast-paced environments and enjoy seeking new ways to challenge industry norms.